Hi there, may peace be upon you. I am Zul Azman, a Senior Product Designer & Design Systems Strategist with a strong foundation in Frontend Development.

Designing with the Code in Mind.

I don’t just hand off designs, I build with implementation in mind. By combining frontend logic with AI driven workflows, I accelerate delivery without sacrificing quality.

Currently driving product strategy at iCarAsia, I specialize in:

Data Driven Iteration:

Using metrics to inform design decisions, not just intuition.

Scalable Systems:

Building design systems that grow alongside the product.

AI Enhanced Efficiency:

Leveraging AI to automate routine tasks and accelerate problem solving.

Selected Case Studies.

Explore some of my featured projects in product design. These case studies highlight my journey in crafting user-centric digital experiences and solutions.

Share2: Equity in Finance

Designing a "group-first" bill-splitting concept to reduce social friction in shared living spaces.
View Project
VoteMy: Trust in Identity

A strategic exploration of balancing extreme security with mass accessibility in a conceptual e-voting system.
View Project
O2C Search Experience

Leading the strategic redesign of the core search funnel for TH's largest auto marketplace.
View Project

Additional Projects & Technical Skills

Explore some of the mix of work and exploration, where each experience contributes to my personal and professional growth.

Katsana Platform

Advanced GPS tracking and fleet management solutions for enterprise clients.

Katsana Traffic Watch

Highlighting Traffic Watch for a hassle-free Raya festival travel experience.

Building for the Community

I build and sell Framer templates to empower other designers. This keeps my frontend coding abilities polished and my product mindset active.

Dokumen: Simple. Sophisticated. Complete.

Create visually stunning project guides and instructions with ease. This is the ultimate template designed to handle all your documentation requirements in style.

View Theme

Acara is where style meets simplicity.

Seamlessly blend style and functionality. Acara spotlights your key event details with a modern layout and offers an intuitive interface for easy customization.